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Web Design Tips - Using Graphic Design
Using Graphic Design on Your Website
by: Andrew Eaton
Almost everything is available on the web… products, services,
e-books, software, audios, videos, membership sites, or newsletters.
Regardless of what you’re promoting, there’s a never-ending
supply of prospects and customers on the world-wide-web. Your
goal is to capture and turn those prospects into paying customers.
Perhaps the best avenue is by the use of graphics. Three important
sections of graphics that should be used for a compelling website
are 1) header graphics 2) product cover and 3) background graphics.
Let’s start at the top with the header graphics. Without
excellent quality header graphics it won’t much matter
what’s on the rest of the page. Here’s why. Once a
prospect clicks on your site you’ve got approximately 8
seconds to convince him to continue with the information you’re
providing. You only get one chance to make a dynamic first impression.
The next area is your product cover. No matter what you’re
selling you should have a product cover. Even if you’re
promoting services you should still have a graphic image. People
want to see what they are getting for their money. There’s
no better way to do it than with a picture. There’s an
old saying, “ You can’t judge a book by its cover.”
Guess what? Most people do exactly that! Their opinion is based
upon a visual image. Even as you read, your mind creates visual
images of the perception of the words. Make sure your product
cover fits the bill. Don’t sell this area short!
The last area is background graphics. Most people will spend
very little time considering the background graphics for their
website. This can be a major mistake. Properly crafting the
background will have subliminal, almost magical effects on the
overall potential of the entire website. It’s like the
glue that pulls every other aspect of the site into a uniform,
well functioning profit-making machine. This area is the major
play in helping to create the overall flow and unity to your
site. Again, don’t sell it short!
In the creation of each 3 areas of your graphics special consideration
should be given to the overall theme of your site. The theme
will help with continuity of branding and marketing. Today,
the Internet surfer is often bombarded with look-alike products
and services. Your key to a successful website lies in being
faster, more imaginative, and more unique to get your prospect
fired up. Simply put, you must stand out from the crowd. The
theme of your site will help you do just that. This is not to
say every aspect of your graphics should look alike. Far from
it! Each area should however, complement the work of the other.
Color, size, tone, relativity, and uniqueness are all important
attributes to consider when designing your graphics.
Copyright 2010 Andrew Eaton
About The Author
Andy Eaton is one of the most sought after graphic designers
on the web, not only does he create quality graphics, but he
also teaches you how to create them step by step in his video
membership site, Right now you can get access to some FREE quality
videos by signing up to his action packed ezine Visit http://www.graphicsecretsexposed.com/ezine. |
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